# Gradient MSP

- **Website:** <https://meetgradient.com>
- **Primary alias:** `meetgradient.com`
- **Founded:** 2020
- **Employees:** 11+
- **Location:** Calgary, Alberta, Canada
- **Company kind:** PRIVATELY HELD

## Description

Gradient MSP provides software and services designed to help managed service providers streamline billing, improve marketing consistency, and gain clearer revenue insights. Its billing reconciliation tools compare PSA records with vendor data to identify missed licenses, quantity mismatches, and unbilled services, helping MSPs reduce revenue leakage, disputes, and month-end workload. The platform also supports managed billing and Microsoft reconciliation, with tools to review changes, usage, costs, revenue, and profit.

For marketing, Gradient offers MSP Studio+, which helps providers create personalized, on-brand social media content tailored to their business, audience, and location. Content can include custom visuals and industry-specific messaging, with optional scheduling and an autopilot feature for managing publishing and approval queues. This is intended to help MSPs maintain an active social presence even when their teams are busy.

Gradient also provides integrations, product information, pricing, resources, and support and training. The company says its solutions are used by more than 2,100 MSPs and positions its offering around faster cash flow and smoother operations.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/meetgradient)
- [instagram](https://instagram.com/meetgradient)
- [linkedin](https://linkedin.com/company/meetgradient)
- [twitter](https://twitter.com/meetgradient)
- [youtube](https://youtube.com/channel/UCdz3C_WDDFmdMi3shvMl8Tg)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idKUw1wIvA/w/179/h/56/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792034723745)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKUw1wIvA/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792034723851)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Purple Heart | #b52cc8 | accent |
| Ripe Plum | #35004b | dark |
| New Orleans | #f2d19d | light |

## Fonts

- Gilroy — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKUw1wIvA/w/1500/h/500/idj1rmVe5J.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792034724040)

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_Source: <https://brandfetch.com/meetgradient.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._