Memu Earth Lab is a multidisciplinary research lab located in Memu, Taiki-cho, Hokkaido, Japan. Their mission is to provide a fresh perspective on the characteristics of place through their research process. With a repository of deep perspectives from various specialists, they aim to gather different insights on the Memu site and its surrounding area.

The lab takes two primary approaches to their research: Grounding Research and Rooting Research. Grounding Research involves cultivating multimedia descriptions of the place and its life processes, while Rooting Research focuses on capturing insights rooted in the activities of Memu Earth Hotel and the natural world. These approaches aim to draw a wider perspective, orientation, and relevance to emerging topics.

The lab also explores resources through Sprouting Research, where they prototype and test their ideas in the fields of Memu and its surroundings. They envision establishing an ongoing and sustainable global conversation through their annual activities. Memu Earth Lab welcomes external collaborators who are interested in bringing the fruits of their research into practice