# Idea Marketi

- **Website:** <https://mercator.rs>
- **Primary alias:** `mercator.rs`
- **Employees:** 5,001+
- **Location:** Beograd, Serbia
- **Company kind:** PRIVATELY HELD

## Description

Mercator is a well-known retail company based in Serbia. It is a subsidiary of the Mercator Group, which was founded in Slovenia in 1949. The company has its headquarters located in Belgrade, the capital city of Serbia. Since its establishment, Mercator has grown to become one of the leading retail companies in the region. The company operates a chain of supermarkets offering a wide range of products including groceries, household items, personal care products, and electronics. In addition, Mercator also provides various services such as banking, insurance, and travel agencies. On a global scale, Mercator has expanded its operations beyond Serbia and Slovenia. The company has established subsidiaries in other European countries including Croatia, Montenegro, Bosnia and Herzegovina, and Bulgaria. Through joint ventures and partnerships, Mercator has also entered markets in Asia, namely China and Vietnam. Mercator holds a strong market position, especially in Serbia where it is considered one of the largest retail players in the country. The company competes with other major retail chains such as Delhaize, Maxi, and Lidl. It has managed to maintain its competitive edge through continuous expansion, innovative marketing strategies, and a diverse product range. Over the years, Mercator has achieved significant milestones and made strategic changes to drive its growth. In 2018, the company underwent a major rebranding exercise to refresh its image and align its visual identity with its evolving business strategy. Additionally, Mercator has continuously introduced new products and improved its customer experience to meet the changing demands of its target market. As of the latest updates, Mercator continues to strengthen its position as a leading retail brand in Serbia and the wider region. The company is committed to delivering high-quality products, excellent customer service, and innovative solutions. With its expanding network of stores and strategic partnerships, Mercator is well-positioned for further growth and success in the future.

## Industries

- 🛍 E-commerce and Shopping

## Links

- [youtube](https://youtube.com/channel/UCWO-VosZMfzqjS2Ayf21ljw)
- [linkedin](https://linkedin.com/company/idea-marketi-doo)
- [instagram](https://instagram.com/idea_marketi)
- [facebook](https://facebook.com/idea.marketi)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMspEIa-9/w/673/h/148/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777872867762)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMspEIa-9/w/857/h/857/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781844097360)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Crimson | #ec171d | accent |
| Science Blue | #006bb9 | dark |
| Picasso | #ffed8d | light |

## Fonts

- Raleway — asset _(google)_
- Raleway — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMspEIa-9/w/200/h/133/idY7C7VCHF.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781844097436)

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_Source: <https://brandfetch.com/mercator.rs>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._