# Merchant 1948

- **Website:** <https://merchant1948.co.nz>
- **Primary alias:** `merchant1948.co.nz`
- **Employees:** 201+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Merchant 1948 is a renowned brand with a rich heritage that spans three generations. They are a trusted source of premium leather footwear, offering a wide range of styles for men and women. With a deep respect for quality leather and the art of shoemaking, Merchant 1948 is dedicated to bringing well-made, modern footwear to the people of New Zealand. Their footwear is designed to cater to your lifestyle, blending form, function, and fashion with craftsmanship at its core. When you step into a Merchant 1948 store, you're not just shopping for shoes; you're in for a transformative experience. Their teams are warm, caring, and equipped with unparalleled knowledge and expertise in footwear fitting. They genuinely care about your story and will go above and beyond to ensure you have an exceptional shopping experience. Merchant 1948's heritage is deeply rooted in the world of footwear, with founder Shane Anselmi coming from a lineage of footwear merchants. They have recently rebranded to Merchant 1948, embracing innovation and progress while honoring their footwear legacy. To learn more about Merchant 1948, you can explore their factories, charity work, history, and more. Sign up to their email list to stay up-to-date with the latest releases, promotions, exclusive deals, and events. Experience the craftsmanship, expertise, and passion for footwear that defines Merchant 1948.

## Industries

- 🛍 E-commerce and Shopping

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idJ365CT0F/w/820/h/205/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773912415799)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Metallic Copper | #703321 | dark |
| White | #ffffff | light |
| Brown Rust | #b8703e | accent |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJ365CT0F/w/1128/h/191/idMj1Pwie-.jpeg?c=1bxid64Mup7aczewSAYMX&t=1764012970463)

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_Source: <https://brandfetch.com/merchant1948.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._