# Merchant 1948

- **Website:** <https://merchant1948.com.au>
- **Primary alias:** `merchant1948.com.au`

## Description

Merchant 1948 Australia is a family-owned and operated business that has been providing carefully crafted, high-quality footwear since 1948. With a commitment to quality craftsmanship and friendly service, they have become the go-to destination for fashionable and forward-thinking shoes for men and women. Their extensive range of products includes a variety of styles, from heels, boots, loafers, and sandals for women, to boots, dress shoes, casual sneakers, and boat shoes for men. They also offer accessories such as bags, belts, wallets, and socks, as well as shoe care products to help protect and maintain your footwear. Merchant 1948 Australia is dedicated to curating seasonal collections that combine form, function, and fashion. Whether you're looking for women's leather boots, men's dress shoes handcrafted in Portugal, or comfortable and stylish Deuce sneakers, you can trust that every design is tailored with care to seamlessly meet your needs. Shop online and enjoy free shipping when logged in, and take advantage of Afterpay for convenient payment options. If you prefer a more personal experience, visit one of their four stores in Melbourne, where you can explore their footwear and receive friendly and knowledgeable service. Upgrade your shoe game with Merchant 1948 Australia's exceptional range of footwear and accessories.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Textiles _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [pinterest](https://pinterest.com/@Merchant_1948)
- [instagram](https://instagram.com/merchant1948)
- [linkedin](https://linkedin.com/company/overland-footwear)
- [facebook](https://facebook.com/Merchant1948)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id_lyvLGdr/w/820/h/205/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772773615109)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_lyvLGdr/w/652/h/651/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772773615327)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #1a1a1a | dark |
| White | #ffffff | light |
| Nutmeg | #7b4627 | accent |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_lyvLGdr/w/1128/h/191/idMHyb6tdh.jpeg?c=1bxid64Mup7aczewSAYMX&t=1763951012220)

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_Source: <https://brandfetch.com/merchant1948.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._