# Merchant Payments Alliance of India

- **Website:** <https://merchantpaymentsalliance.in>
- **Primary alias:** `merchantpaymentsalliance.in`
- **Founded:** 2021
- **Employees:** 2+
- **Location:** New Delhi, National Capital Territory of Delhi, India
- **Company kind:** PRIVATELY HELD

## Description

Merchant Payments Alliance of India (MPAI) is a group of like-minded merchants who are accepting digital payments in the rapidly expanding payments market in India. Our members consist of leading technology companies that cater to millions of consumers across the country. Our primary objective is to safeguard and represent the interests of merchants while also ensuring consumer welfare. Through focused advocacy and capacity building, we aim to reduce frictions in digital payments. We have four foundational pillars that guide our efforts. Firstly, we strive to become a go-to resource for merchants, contributing to informed policy discourse. Secondly, we work towards enhancing the efficiency, inclusion, self-reliance, and value of India's digital markets. Thirdly, we bolster Digital India through public interest research and thought leadership on the merchants ecosystem. Lastly, we aim to build citizen and consumer awareness and foster trust in digital markets through public-private partnerships. With the rapid growth of digital payments in India, it is crucial to address the unique challenges and opportunities they present. As the regulation for digital payments is still in its foundational stages, its evolution will have a significant impact on India's digital economy's efficiency, inclusiveness, and productivity. Join MPAI to be a part of this digital revolution and contribute to shaping the future of India's digital payments landscape.

## Industries

- ⚖️ Law and Government _(under Law and Government)_
- ⚖️ Law and Government

## Links

- [linkedin](https://linkedin.com/company/merchant-payments-alliance-india-mpai)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idxpzFEh5N/w/1199/h/380/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780616134065)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxpzFEh5N/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780616134145)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Nile Blue | #18304b | dark |
| Salmon | #ff8c5f | light |
| Kashmir Blue | #45668e | accent |

## Fonts

- Roboto Slab — asset _(google)_
- ElegantIcons — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxpzFEh5N/w/1584/h/396/idtwCAl9Tq.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780616134326)

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_Source: <https://brandfetch.com/merchantpaymentsalliance.in>_
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