Merch Cat is a brand that focuses on helping emerging artists and their business teams succeed in the music industry. Founded by Vanessa Ferrer, a successful businesswoman with a background in finance and artist management, Merch Cat offers a range of products and services designed to support artists and enhance fan engagement. With the belief that merchandise is a crucial revenue stream and fan engagement tool, Ferrer developed Merch Cat in 2015.

This platform allows artists to efficiently manage their merchandise, from designing and manufacturing to selling and tracking inventory. To further strengthen the artist-fan connection, Merch Cat launched the Merch Cat FAN app in 2018. This app provides artists with a direct-to-fan platform to promote and sell their merchandise, capitalizing on the excitement generated during live shows.

Vanessa Ferrer is highly regarded in the industry and has shared her expertise as a speaker at numerous conferences. She is a member of esteemed industry organizations such as the Recording Academy, the Music Business Association, Women In Music, and the Independent Record Label Association (A2IM). With Merch Cat's comprehensive solutions, emerging artists have the tools they need to thrive in today's music industry