# Mercury Prize

- **Website:** <https://mercuryprize.com>
- **Primary alias:** `mercuryprize.com`

## Description

Mercury Prize is an esteemed music award that promotes the best of UK and Irish music and honors the talented artists behind it. Considered the music equivalent of the Booker Prize and the Turner Prize, it celebrates artistic achievement by showcasing the 12 'Albums of the Year' across various contemporary music genres. What sets the Mercury Prize apart is its inclusive nature, as it welcomes music from all genres without imposing any categories. Not only do the 12 shortlisted artists receive a prestigious 'Album of the Year' trophy, but the overall winner is also awarded a winner trophy and a generous cash prize of £25,000. Aside from recognizing talent, the Prize aims to introduce new albums to a wider audience and raise public awareness of the winning album. An independent panel of judges, comprised of music experts from diverse backgrounds, meticulously selects the shortlist and the ultimate winner based solely on the music's quality. The judging process ensures the integrity of the Prize, with confidentiality maintained to encourage open and unbiased discussions. The Mercury Prize takes pride in remaining impartial and treating all music equally, regardless of genre. The focus of this prestigious award is always on the artists and their exceptional contributions to the music industry.

## Industries

- 🍿 Arts and Entertainment
- 🍿 Music _(under Arts and Entertainment)_
- 🍿 Performing Arts _(under Arts and Entertainment)_
- 🍿 TV Movies and Streaming _(under Arts and Entertainment)_
- 📊 Business and Consumer Services

## Links

- [instagram](https://instagram.com/mercuryprize)
- [twitter](https://twitter.com/MercuryPrize)
- [youtube](https://youtube.com/c/MercuryprizeOfficial)
- [facebook](https://facebook.com/mercuryprize)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idrQ5b4SP5/w/150/h/174/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788419849299)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrQ5b4SP5/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788419849397)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| St Tropaz | #22558d | accent |
| Port Gore | #2f1d45 | dark |
| Heliotrope | #f994fa | light |

## Fonts

- var(--font-display) — asset _(custom)_
- var(--font-body) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrQ5b4SP5/w/1500/h/500/idvccTR3_h.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788419849601)

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_Source: <https://brandfetch.com/mercuryprize.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._