# Merit Financial Advisors

- **Website:** <https://meritfa.com>
- **Primary alias:** `meritfa.com`

## Description

Merit Financial Advisors is a dedicated financial planning firm that prioritizes relationships and core values in its approach to client service. Established in 1998 and headquartered in the Atlanta area, Merit specializes in guiding clients through significant life transitions, including retirement, divorce, widowhood, and career changes. With a diverse team of over 200 professionals, Merit aims to educate clients on effective financial strategies, helping to protect, invest, and grow their wealth for current and future generations. The company offers a range of services, including wealth management, financial planning, insurance solutions, and retirement strategies tailored to individuals and businesses alike. Merit adheres to a fiduciary standard, ensuring that clients receive advice that aligns with their best interests. By investing in relationships and maintaining a culture rooted in collaboration, Merit empowers clients to achieve financial wisdom and long-lasting legacies. With multiple locations across the U.S., Merit is committed to reinventing financial relationships for a brighter future.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [youtube](https://youtube.com/channel/UCQ1Zjf9q0QYUzphqpwT5UZw)
- [twitter](https://twitter.com/meritfinadvisor)
- [instagram](https://instagram.com/meritfinadvisor)
- [linkedin](https://linkedin.com/company/merit-financial-advisors-llc)
- [facebook](https://facebook.com/MeritFinancialGroup)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idrYRLNdFj/w/1501/h/328/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773063374649)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrYRLNdFj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773063374756)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |
| Boulder | #797979 | accent |

## Fonts

- galano-grotesque — asset _(custom)_
- Cooper Hewitt — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrYRLNdFj/w/1500/h/500/idYlyT-9a6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773063374913)

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_Source: <https://brandfetch.com/meritfa.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._