# Merit Financial Advisors

- **Website:** <https://meritfinancialadvisors.com>
- **Primary alias:** `meritfinancialadvisors.com`
- **Founded:** 1998
- **Employees:** 201+
- **Location:** Alpharetta, Georgia, United States
- **Company kind:** PRIVATELY HELD

## Description

Merit Financial Advisors is a trusted financial services firm dedicated to guiding clients through life's transitions, including retirement, divorce, and widowhood. Established in 1998 and headquartered in the Atlanta area, Merit exemplifies a relationship-based culture, placing strong emphasis on core values and fostering meaningful connections with clients. Merit offers a comprehensive range of services tailored to meet diverse financial needs. These include wealth management, financial planning, and insurance solutions for individuals and businesses. Their experienced team is committed to educating clients on financial strategies, helping them protect and grow their wealth, and building a lasting legacy for future generations. With over 200 dedicated employees across multiple locations in the U.S., Merit adheres to a fiduciary standard, ensuring clients receive transparent and trustworthy advice. They pride themselves on being partners in clients' financial journeys, making planning for what matters a priority. Explore Merit Financial Advisors to discover how they can help you achieve your financial goals and navigate important life transitions.

## Industries

- 💰 Finance

## Links

- [youtube](https://youtube.com/channel/UCQ1Zjf9q0QYUzphqpwT5UZw)
- [instagram](https://instagram.com/meritfinadvisor)
- [linkedin](https://linkedin.com/company/merit-financial-advisors-llc)
- [facebook](https://facebook.com/MeritFinancialGroup)
- [twitter](https://twitter.com/meritfinadvisor)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idk245Hlai/w/1501/h/328/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789063268677)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idk245Hlai/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789063268749)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Boulder | #797979 | accent |
| Outer Space | #32373c | dark |
| White | #ffffff | light |

## Fonts

- galano-grotesque — asset _(custom)_
- Cooper Hewitt — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idk245Hlai/w/1500/h/500/idP4zqv0av.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789063268868)

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_Source: <https://brandfetch.com/meritfinancialadvisors.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._