# Metaplay

- **Website:** <https://metaplay.io>
- **Primary alias:** `metaplay.io`
- **Founded:** 2019
- **Employees:** 11+
- **Location:** Helsinki, Uusimaa, Finland
- **Company kind:** PRIVATELY HELD

## Description

Metaplay is a groundbreaking brand that offers a comprehensive backend solution for Unity game developers. With their innovative platform, game developers can build and operate Unity games at scale, ensuring smooth gameplay experiences for millions of players. Metaplay provides a range of services and products designed to support every aspect of game development. Their offerings include a liveops platform, game economy pipelines, scalable cloud servers, and game programming tools. With Metaplay, developers can enjoy a fully programmable backend that seamlessly scales with their games. In addition, Metaplay offers solutions for product and liveops support, enabling developers to keep their game content-rich and boost monetization. They also provide comprehensive player support and quality assurance services to ensure the best gaming experience for players. Whether you're a new, growing, or large studio, Metaplay has tailored solutions for you. They help new studios build a company, not just a game, and assist growing studios in scaling their games without bloating their business. For larger studios, Metaplay streamlines game production and minimizes vendor risk. Discover the future of game development with Metaplay and start creating top-grossing games today.

## Industries

- 🎮 Video Games Consoles and Accessories _(under Games)_
- 🎮 Games

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idDFpMQbJ_/w/820/h/184/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776187780170)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Flush Orange | #ff7a00 | accent |
| Cod Gray | #121212 | dark |
| White | #ffffff | light |

## Fonts

- FK Grotesk SemiMono — asset _(custom)_
- FK Grotesk Regular — asset _(custom)_
- var(--font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDFpMQbJ_/w/3840/h/1280/idWN3iYFWk.jpeg?c=1bxid64Mup7aczewSAYMX&t=1767431328568)

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_Source: <https://brandfetch.com/metaplay.io>_
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