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METRO

@metroag.de

METRO is a partner of many small and mid-sized independent companies.

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Headquartered in Düsseldorf, Germany, METRO is a leading international wholesale company that serves professional customers in the hospitality, foodservice, and retail industries. With a rich history dating back to 1964, METRO has grown into a global player, operating in 35 countries and employing over 100,000 individuals. METRO offers a diverse range of products and services tailored to the needs of its customers.


Its core offering includes a wide assortment of food and non-food products, along with innovative digital solutions aimed at enhancing the shopping experience. Through its various store formats, such as METRO Cash & Carry and Real hypermarkets, the company provides an extensive selection of high-quality goods and services. On a global scale, METRO operates through several noteworthy subsidiaries, joint ventures, and partnerships.


It has a strong presence in Europe, with subsidiaries in countries such as Austria, Belgium, and Italy. Additionally, METRO has expanded its footprint in countries outside of Europe, including China, India, and Russia. The company also collaborates with local partners in various markets to tap into the expertise and networks of established players.


METRO holds a prominent market position, leveraging its extensive network and expertise to serve millions of customers worldwide. Its global sales reached €29. 9 billion in the fiscal year 2018/2019, with the majority generated in Western Europe.


The company faces competition from other international wholesale and retail giants, such as Walmart and Carrefour, but remains a respected player in the industry. Over the years, METRO has witnessed significant events and achievements that have shaped its growth trajectory. In 2017, the company underwent a strategic transformation, focusing on its core wholesale business and divesting its consumer electronics chain.


This enabled METRO to streamline its operations and strengthen its position in the wholesale marketplace. The company has also embraced digitalization, investing in technology and e-commerce platforms to cater to changing customer preferences. Currently, the company is evolving to meet the demands of the digital age.


METRO is implementing a new strategic framework, called Focus. Simplify. Grow., to enhance customer-centricity, optimize its store network, and drive profitable growth.


Furthermore, the company continuously seeks opportunities to expand its presence and digital capabilities, aiming to be at the forefront of innovation in the wholesale industry. In summary, METRO is a globally recognized wholesale company with headquarters in Germany. It offers a wide range of products and services to professional customers, operating in various countries through subsidiaries and partnerships.


With a strong market position and a focus on digital transformation, METRO continues to adapt and grow in an ever-changing business landscape

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