# Michael Dargie

- **Website:** <https://michaeldargie.com>
- **Primary alias:** `michaeldargie.com`

## Description

Michael Dargie is a Calgary-based writer and author whose work spans practical business writing, fiction, essays, and creative projects. He is the author of BrandJitsu®, a practical guide to building memorable brands, written for founders, marketers, and creatives who want to move beyond trends and make a lasting impression. The book is available through retailers including Indigo, Barnes & Noble, Amazon, and independent bookstores.

Dargie is also developing PitchJitsu: Opening Minds and Wallets, planned for 2027, and the Dean Shield novels, a series of Pacific Northwest crime fiction. His website brings together writing, doodles, articles, books, and occasional newsletter dispatches on memoir, work, creativity, and everyday life. Ongoing projects include a 100-day writing challenge and a companion daily-doodling practice, both focused on consistency and creative exploration. His essays reflect on memory, attention, travel, home, and the writing life. In addition to his books and online work, Dargie offers speaking, keynotes, workshops, and performance, with a press kit and shop available through his site.

## Industries

- 🍿 Arts and Entertainment
- 🍿 Books and Literature _(under Arts and Entertainment)_

## Links

- [facebook](https://facebook.com/michaeldargie.author)
- [instagram](https://instagram.com/michaeldargie)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id7u4do0n7/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1791506800348)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7u4do0n7/w/1539/h/1539/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791506800651)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cinnabar | #e84a24 | accent |
| White | #ffffff | light |
| Mine Shaft | #232323 | dark |

## Fonts

- var(--font-sans) — asset _(custom)_
- Inter — asset _(google)_

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_Source: <https://brandfetch.com/michaeldargie.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._