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Micromania-Zing, spécialiste du jeu vidéo & des produits dérivés en magasin et en ligne.


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Micromania's logos



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Micromania is a French retail chain that specializes in the sale of video games, consoles, and related accessories. Established in 1983, it has since become the largest video game retailer in France and holds a significant market share in Europe. The company is headquartered in the Paris suburb of Ivry-sur-Seine, France.

The headquarters serve as the operational center for all of Micromania's activities, including logistics, marketing, and administration. Micromania primarily sells a wide range of video games for various gaming platforms such as PlayStation, Xbox, Nintendo, and PC. Additionally, they offer a variety of gaming accessories, including controllers, headsets, and gaming merchandise.

The company also provides pre-order services, allowing customers to reserve upcoming video game releases. Operating on a global scale, Micromania has aligned itself with the British gaming retailer, Game Digital Plc. Game Digital Plc acquired Micromania in 2008 and has since maintained its position as the parent company.

The partnership has allowed both companies to strengthen their presence in their respective markets. With over 400 stores across France, Micromania has established a dominant position in the French video game retail market, making it a key competitor for other major gaming retailers in the country, such as Fnac and Amazon. The company has an annual turnover in the hundreds of millions of euros, with its market position continuing to grow.

In recent years, Micromania has focused on expanding its digital offerings by introducing online sales and digital game downloads to adapt to changing consumer preferences. This shift aligns with their strategy to cater to the evolving gaming landscape. As of the latest available information, Micromania remains a significant player in the gaming retail industry in France, known for its extensive selection of video games and dedicated customer service.

The company continues to adapt to the ever-changing gaming industry to maintain its market position and cater to the gaming community's needs


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