# Microtraction

- **Website:** <https://microtraction.com>
- **Primary alias:** `microtraction.com`
- **Founded:** 2017
- **Employees:** 2+
- **Location:** Lagos, Lagos, Nigeria
- **Company kind:** PRIVATELY HELD

## Description

Microtraction is an early-stage venture capital firm that is revolutionizing the startup scene in Africa. They provide pre-seed funding to African technology entrepreneurs, positioning themselves as the driving force behind the success of these ambitious founders. As pioneers in the industry, Microtraction invests $100,000 for 7% in businesses that show exceptional growth potential in billion-dollar markets. They are sector agnostic, focusing on smart and resourceful founders who are building technology-driven businesses. What sets Microtraction apart is their commitment to the founders' journey. They offer a unique approach to funding, with founders able to apply for investment at any time without an introduction. Additionally, Microtraction boasts an exceptional network of venture capitalists, angel investors, and industry experts, giving their portfolio companies access to individuals and companies that would otherwise be hard to reach. With a team of experienced founders and operators, Microtraction provides not only capital but also invaluable mentorship and support to help startups scale from Seed to Series A and beyond. If you are a technical founder looking for hassle-free funding to build the next tech unicorn, Microtraction is the partner you've been waiting for.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [twitter](https://twitter.com/microtraction)
- [instagram](https://instagram.com/microtraction)
- [linkedin](https://linkedin.com/company/microtraction)
- [facebook](https://facebook.com/microtraction)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduEaCuGqp/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781961960956)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduEaCuGqp/w/628/h/396/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781961960846)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cerulean Blue | #2454a8 | dark |
| Zircon | #fbfdff | light |
| Picton Blue | #3898ec | accent |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduEaCuGqp/w/1500/h/500/idT6HOsHDN.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781961961152)

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_Source: <https://brandfetch.com/microtraction.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._