Made in Canada Media is a brand dedicated to shedding light on the Canadian film industry and encouraging audience engagement with Canadian content. Their documentary film, Made In Canada, explores the issues, successes, talent, and struggles within the industry. The production team at Doe Eye Media became intimately aware of the impact of lack of domestic audience awareness on the industry's growth, leading them to develop strategies to encourage Canadian audience discovery and engagement with Canadian content.

Made In Canada employs various mechanisms like interns, mailers, workshops, and social media platforms to reach out beyond the insular tendencies of the industry. They also explore the changing landscape of content creation and distribution, particularly in the face of international collaboration. The brand's focus on mentorship and training through their MIC Internship Program aims to provide opportunities for the next generation of Canadian talent.

Overall, Made in Canada Media is dedicated to supporting and celebrating the Canadian film industry and its content creators