# – Mid-Foot Cycling

- **Website:** <https://mid-foot-cycling.com>
- **Primary alias:** `mid-foot-cycling.com`

## Description

Mid-Foot Cycling is a pioneering brand founded by Niels Erikstrup, a seasoned athlete with a rich background as a two-time Ironman and ultra-distance adventure racer. Addressing the common issue of foot pain while cycling, the brand specializes in innovative cleat adapters designed to enhance comfort and performance on the bike. Niels' personal struggle with foot pain, exacerbated by challenging Swiss terrains, led him to develop these unique products that reposition pedal pressure, alleviating discomfort and improving overall balance.

With a foundation in mechanical engineering and product development for the US Air Force Laboratory, he brings a wealth of expertise to the creation of solutions tailored for cyclists of all levels. Mid-Foot Cycling not only offers advanced cleat adapters but also provides resources such as FAQs and bike-fitting insights, ensuring customers are well-informed. Emphasizing both performance and comfort, Mid-Foot Cycling invites fellow athletes to explore their groundbreaking solutions for a more enjoyable cycling experience.

## Industries

- 🏈 Sports
- 🏈 Cycling and Biking _(under Sports)_

## Links

- [facebook](https://facebook.com/search)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idta4diNDE/w/70/h/60/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1767963863555)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Shippori Mincho — asset _(google)_
- Figtree — asset _(google)_

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_Source: <https://brandfetch.com/mid-foot-cycling.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._