# MIDCURRENT

- **Website:** <https://midcurrent.com>
- **Primary alias:** `midcurrent.com`
- **Founded:** 2003
- **Employees:** 2+
- **Location:** Fort Collins, Colorado, United States
- **Company kind:** PARTNERSHIP

## Description

MidCurrent is a renowned brand in the world of fly fishing, offering a wide range of products and services to cater to the needs of fishing enthusiasts. With an exceptional editorial and advisory board, they provide expert guidance and knowledge to ensure an enriching fishing experience. Their website features informative articles, engaging stories, and in-depth essays that take you deeper into the world of fly fishing. They also offer a collection of captivating photography and art to inspire and enhance your fishing adventures. MidCurrent takes pride in their extensive collection of instructional videos that cover various techniques and tips to improve your fishing skills. Whether you are a beginner or an experienced angler, their how-to videos are designed to help you succeed. Additionally, MidCurrent offers a carefully curated selection of gear, flies, and books from renowned authors. With their travel articles and finding trips section, they provide valuable information to help you plan your next fishing expedition. Since 2003, MidCurrent has been a trusted resource for fly fishing enthusiasts worldwide, offering top-notch content, products, and services to enhance your passion and enjoyment of the sport.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/channel/UC53Jr-exkSLNcQYsSYG6rfg)
- [pinterest](https://pinterest.com/@midcurrent)
- [twitter](https://twitter.com/midcurrent)
- [instagram](https://instagram.com/midcurrent)
- [linkedin](https://linkedin.com/company/midcurrent-llc)
- [facebook](https://facebook.com/midcurrent)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idP1FOtAqO/w/820/h/291/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772840394547)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idP1FOtAqO/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772840394644)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lochmara | #0079c2 | accent |
| Deep Sea Green | #0d4b70 | dark |
| Lavender Rose | #ffa1ff | light |

## Fonts

- serif — asset _(custom)_
- Yellowtail — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idP1FOtAqO/w/1500/h/500/idwsA7GlY0.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772840394886)

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_Source: <https://brandfetch.com/midcurrent.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._