# Midwestern Financial Group

- **Website:** <https://midwesternfinancial.com>
- **Primary alias:** `midwesternfinancial.com`

## Description

Midwestern Financial Group (MFG) is an independent, fee-only financial advisory firm based in Iowa City, Iowa. Its registered investment advisory services are guided by a fiduciary duty to put clients’ interests first. The firm emphasizes transparent, personalized advice without commissions or product sales, using a collaborative process that begins with understanding each client’s circumstances and goals, then develops and monitors a tailored financial plan.

MFG works with business owners, established professionals, families, and early investors. Its services include financial planning, investment management, wealth management, tax and retirement planning, college savings, estate planning, charitable giving, and business planning. Business owners can receive support with valuation, debt targets, operating margins, and decisions about balancing business investment with personal financial goals. Professionals and families can get guidance on building wealth, preparing for retirement, funding education, and planning for future priorities.

The firm’s process includes an introductory conversation, goal setting, plan development, implementation, and ongoing monitoring.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/midwesternfinancial)
- [linkedin](https://linkedin.com/company/midwestern-financial-group)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idTaR-glCf/w/800/h/527/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793642707341)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idTaR-glCf/w/746/h/746/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793642707490)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Curious Blue | #2085c7 | accent |
| Reef Gold | #9c7c23 | dark |
| Negroni | #ffe2c0 | light |

## Fonts

- Alice — asset _(google)_
- Times New Roman — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idTaR-glCf/w/768/h/300/idWGI5b944.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793642707622)

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_Source: <https://brandfetch.com/midwesternfinancial.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._