# Midwinter

- **Website:** <https://midwinter.com.au>
- **Primary alias:** `midwinter.com.au`

## Description

Midwinter is a pioneering force in financial advice technology, dedicated to enhancing the advisory experience through innovative software solutions. With a commitment to simplifying the advisory process, Midwinter offers a comprehensive suite of products that support financial advisers in managing compliance and scaling their practices efficiently. Their flagship platform, AdviceOS, integrates seamlessly with a digital advice framework, allowing advisers to deliver high-quality advice at a lower cost and greater scale. 

Trusted by over 2,000 financial advisers and catering to more than 550,000 Australians, Midwinter combines industry expertise with cutting-edge technology to meet the evolving needs of the advice sector. Their offerings include a range of tools such as financial advice software, CRM systems, cashflow and capital strategies, and various modules for risk assessment and client engagement. Backed by Bravura Solutions, Midwinter is poised to lead the financial advice industry into a future defined by enhanced client interaction and more efficient advisory practices.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/midwinterfs)
- [twitter](https://twitter.com/midwinterfs)
- [linkedin](https://linkedin.com/company/midwinter-financial-services)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id95dLQtnZ/w/1304/h/295/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787813060434)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id95dLQtnZ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787813060527)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Amazon | #346e4a | accent |
| Cerulean | #00afcb | dark |
| White | #ffffff | light |

## Fonts

- serif — asset _(custom)_
- serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id95dLQtnZ/w/1500/h/500/idLqOeQft-.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787813060682)

---

_Source: <https://brandfetch.com/midwinter.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._