# Mík

- **Website:** <https://mik.fit>
- **Primary alias:** `mik.fit`

## Description

Mík.Fit is dedicated to revolutionizing cycling through the design of bespoke foot orthotics tailored exclusively for cyclists. Founded by Mick, a seasoned biomechanical podiatrist with extensive experience, the brand emerges from his passion for cycling and innovative solutions developed during his tenure as a podiatrist for a leading UK ski retailer. Mík.Fit embodies the understanding that cycling shares similar foot function dynamics with skiing, allowing Mick to craft orthotics that enhance foot performance and comfort.

Currently serving as the biomechanical podiatrist for the professional UCI team EF Pro Cycling and Team GB's cyclists, Mick brings unparalleled expertise, having collaborated with elite athletes from various disciplines, including sprint kayaking and Olympic cycling teams. Passionate about providing optimal solutions, Mík.Fit emphasizes not just product quality but also a holistic approach to foot health. With a focus on personalized service, Mík.Fit awaits exciting developments in upcoming events like the Tour de France, promising cyclists of all levels innovative insights and superior comfort on their rides.

## Industries

- 🏈 Sports
- 🏈 Cycling and Biking _(under Sports)_
- ⛑ Health
- ⛑ Medicine _(under Health)_

## Links

- [instagram](https://instagram.com/mikfit_cycle)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idLSf0eZW5/w/1167/h/639/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1749443325788)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Picton Blue | #57b6e6 | accent |
| Cod Gray | #0f0f0f | dark |
| White | #ffffff | light |

## Fonts

- var(--heading-font-font-family) — asset _(custom)_
- EuclidFlexRegular — asset _(custom)_

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_Source: <https://brandfetch.com/mik.fit>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._