Mimi So is a luxury fine jewelry brand based in New York City, known for its iconic jewels and commitment to quality. Each collection showcased by Mimi So is infused with the designer's playful spirit and modern style, and crafted using only the finest ethically-sourced diamonds, precious gemstones, and metals. Mimi So herself is a passionate dreamer, adventurer, artist, and animal lover.

Raised in New York City, she was exposed to the world of rare gemstones and high jewelry from a young age in her parents' atelier. With a love for creativity and design, she studied at Parsons School of Design and launched her eponymous brand at the age of twenty-two. Despite the challenges she faced as a young, minority female business owner, Mimi So persevered and established herself in the industry.

Over the past twenty-five years, her authentic and excellent craftsmanship has garnered a loyal following of clients who continue to admire and support her work. With a focus on forging connections with her audience, Mimi So's jewelry is inspired by her own life experiences and resonates with those who wear her pieces. She is also a member of the CFDA (Council of Fashion Designers of America) and actively mentors and guides young designers.

In addition, Mimi So is dedicated to giving back to the community, as evidenced by her establishment of Mimi So Giving to support individuals with big dreams