@minafamilies.com
The end of one chapter and the beginning of the next.
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Description
Mina is a brand that has recently come to an end, concluding one chapter and moving on to the next. Founded by Kristen Womack, Mina aimed to create a better way for families to find evidence-based and whole-person care in the field of birth. However, the challenges of operating a mission-focused business amidst a pandemic, social upheaval, and political unrest proved too difficult to navigate.
Despite the closure of Mina, the brand recognized the importance of recognizing when to yield to market timing and intuition. As Emily Nagoski and Amelia Nagoski write in their book Burnout, sometimes we hear a voice inside us saying it's time to move on. In this case, Kristen Womack was called to surrender.
Now, Mina is transitioning its lessons and research into a new writing project led by Kristen Womack and Andrea Fay. This new endeavor will focus on birth and aims to share the knowledge and experiences gained over the past 4+ years, sparking important conversations on improving the current state of birth. While Mina's journey may have come to a close, a new chapter begins
Company Type
Privately Held
Company Size
2-10
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