MindTime is a brand that aims to help people understand people by providing a universal framework of understanding called the MindTime theory. This scientific theory reveals the internal logic of thought and proposes a time-based framework for understanding human thinking, perception, motivation, and behavior. The brand believes in economic sustainability and positive social impact values and operates as a Dutch Stichting (not-for-profit) based in the Netherlands.

MindTime offers a range of products and services to support this mission. They provide MindTime tools for professionals and organizations, including a survey and digital tools such as API-SDK. Additionally, they offer workshops, both online and in-person, to help shift people's thinking and foster synchronization within teams.

MindTime also provides digital content, videos, webcasts, educational lectures, private workshops, and public speaking engagements. MindTime follows six principles, including prioritizing safety and privacy, promoting equality, and aiming for open access and transparency. They strive to make their tools accessible and affordable, working with organizations on an individual basis when cost is an issue.

Overall, MindTime is dedicated to empowering individuals and organizations to better understand themselves and others