# Mineral Botanica

- **Website:** <https://mineralbotanica.com>
- **Primary alias:** `mineralbotanica.com`
- **Founded:** 2015
- **Employees:** 201+
- **Location:** Indonesia
- **Company kind:** SELF OWNED

## Description

Founded in April 2015 by Widy Susindra and Anita Loeki, Mineral Botanica carries the legacy of Anita's family cosmetic contract manufacturing business. Dissatisfied with the existing business model, they decided to launch their own brand with a vision to create high-quality yet affordable products. Mineral Botanica takes pride in using ingredients that are beneficial and easy to use. They prioritize the wellbeing of their customers and the environment by using recyclable materials and avoiding harmful chemicals. They are also committed to being cruelty-free and do not test their products on animals. With a focus on empowerment and continuous improvement, Mineral Botanica believes in the philosophy of outwardly inner beauty. They strive to empower women to be their best selves and are dedicated to the betterment of their products and services. From color cosmetics to skin care and body care, Mineral Botanica offers a wide range of products that are not only innovative but also exciting and fun. Whether you're in Indonesia or anywhere else in the world, Mineral Botanica has something for everyone who values quality, affordability, and sustainable beauty.

## Industries

- 🏝 Beauty and Cosmetics _(under Lifestyle)_
- 🏝 Lifestyle

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idE4HcHh7o/w/300/h/90/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778670053235)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tundora | #454545 | dark |
| White | #ffffff | light |
| Persian Green | #00a19b | accent |

## Fonts

- Roboto — asset _(google)_
- Open Sans — asset _(google)_

---

_Source: <https://brandfetch.com/mineralbotanica.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._