# Minimalist.ae

- **Website:** <https://minimalist.co>
- **Primary alias:** `minimalist.co`

## Description

Minimalist is a UAE-based lifestyle brand offering watches, jewellery, handbags and accessories for men and women. Its collections combine contemporary styling with practical everyday pieces, including women’s and men’s watches, bracelets, rings, necklaces and jewellery sets. The range also features handbags, totes, travel bags, duffle bags and camel leather goods such as wallets, card holders, travel pouches and laptop sleeves. Customers can also shop sunglasses, perfumes, leather charms and curated gift sets.

The brand presents both classic designs and distinctive collections, including Skeleton and Vintage Chrono watches, Joory jewellery, and Alyazia and Hessa handbags. Selected products and gifts can be personalised, and the site offers premium gift packaging. Minimalist describes its products as handcrafted in the UAE and reports serving more than 60,000 customers, with over 9,500 five-star reviews. Its online store provides international shipping, free shipping above 500 AED, hassle-free exchanges and secure payments. The brand also provides customer support resources covering care and maintenance, shipping and returns, and frequently asked questions.

## Industries

- 💎 Luxury
- 💎 Luxury Watches and Jewelry _(under Luxury)_
- 🏝 Lifestyle
- 🏝 Jewelry and Luxury Products _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/minimalist)
- [instagram](https://instagram.com/minimalist)
- [twitter](https://twitter.com/minimalist_ae)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQpWifaSz/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1767685671638)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQpWifaSz/w/388/h/388/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793731784272)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Peru Tan | #883200 | dark |
| White | #ffffff | light |
| Ochre | #c18020 | accent |

## Fonts

- Jost — asset _(google)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQpWifaSz/w/1500/h/500/idQ_ntbtX5.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793731784450)

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_Source: <https://brandfetch.com/minimalist.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._