# MinoriTY

- **Website:** <https://minority-ev.jp>
- **Primary alias:** `minority-ev.jp`

## Description

MinoriTY (Minority) is a Japanese fashion brand and online shop offering contemporary clothing designed for relaxed, individual everyday style. With 16 years of experience, the brand aims to help people feel less constrained by stress and find clothing and lifestyles that bring ease and confidence. Its look combines current fashion with genderless designs, encouraging customers to dress in ways that feel comfortable and true to themselves.

The collection includes tops, knitwear, shirts, trousers, outerwear, cardigans, sweatshirts, and coordinated sets. Featured styles range from oversized and loose-fitting pieces to tailored trousers, textured knits, and seasonal jackets. MinoriTY also offers fashion accessories, with a dedicated shop for small items. Customers can browse new arrivals, popular products, and restocked favorites through its online store.

Alongside its product selection, the brand publishes styling and shopping guides, including advice on choosing sweaters, building outfits with simple clothing, and selecting seasonal outerwear. MinoriTY presents fashion as an accessible way to enjoy a relaxed, expressive daily life.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping

## Links

- [instagram](https://instagram.com/minority_officialshop)
- [twitter](https://twitter.com/MinoriTY_ev)
- [youtube](https://youtube.com/channel/UCwNGUAlY3FjTur9ePfaNaVw)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqMGx21NB/w/500/h/140/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792026455229)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqMGx21NB/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792026455330)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bright Turquoise | #00d9f4 | accent |
| Tundora | #444444 | dark |
| Malibu | #5ae6f8 | light |

## Fonts

- Caveat — asset _(google)_
- Hiragino Kaku Gothic ProN — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqMGx21NB/w/1500/h/500/idfNxFCcGT.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792026455473)

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_Source: <https://brandfetch.com/minority-ev.jp>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._