# Minus1Lifestyle

- **Website:** <https://minus1lifestyle.com>
- **Primary alias:** `minus1lifestyle.com`
- **Founded:** 2018
- **Employees:** 51+
- **Location:** Ahmedabad, Gujarat, India
- **Company kind:** PRIVATELY HELD

## Description

Minus One Lifestyle is not just a fashion brand; it's a brand that prioritizes both comfort and style. We believe that you shouldn't have to choose between the two. Our collection includes The Daylong Chino in Regular Fit and Slim Fit, as well as The Daylong Shorts. When we created Minus One, our main focus was on comfort. Every aspect of our chinos is designed to provide you with ultimate daylong comfort. We understand that your lifestyle is versatile, so we made sure that our pants adjust to you, rather than the other way around. But Minus One is not just about fashion and comfort; it's also about innovation. We constantly strive to execute simple ideas smartly. From our elasticated waistband to reusable packaging, we are committed to being different from the crowd. Sustainability is another core value of Minus One. We aim to reduce waste and encourage long-lasting, minimal wardrobes. Our products are designed for long-term use, so you can truly embrace the #Minus1lifestyle and make a positive impact on apparel sustainability. Furthermore, as a part of our commitment to a sustainable and circular economy, we support Vidarbha Cotton farmers by providing them with financial aid for their farming equipment needs. For every unit sold by Minus One, we contribute Rs. 25 to this cause. Join us in embracing comfort, style, and sustainability with Minus One Lifestyle.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [facebook](https://facebook.com/minus1lifestyle)
- [instagram](https://instagram.com/minusonelifestyle)
- [linkedin](https://linkedin.com/company/minus-one-life)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idbX_BZ3Hm/w/320/h/320/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779116682127)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbX_BZ3Hm/w/800/h/800/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779116682311)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sepia Skin | #9e5846 | accent |
| Black | #000000 | dark |
| Silver | #cccccc | light |

## Fonts

- var(--font-heading) — asset _(custom)_
- var(--font-body) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbX_BZ3Hm/w/1128/h/191/idPiAod2kC.jpeg?c=1bxid64Mup7aczewSAYMX&t=1767917187543)

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_Source: <https://brandfetch.com/minus1lifestyle.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._