Misfit Brands, a Dallas-based brand consultancy, specializes in transforming brands into authentic, powerful, and unignorable entities. We believe that brands that behave don't sell, so we coax out their inner misfit to help them stand out in the market. Our three-step process includes brand strategy, where we uncover your unique DNA and answer why you are the right choice for your customers' unique problems.

We then focus on brand identity, ensuring that your brand creates a brilliant first impression and is remembered for keeping its simple promise. Finally, we prioritize brand experience, making sure that every touch point you have with your customers is coherent, consistent, and memorable. We have successfully worked with a range of clients, from Taco Bueno and Focus Staff to Black Star Boots and HSA Coalition.

If you're looking for a brand transformation that will drive results, let's connect and see if we are the right fit to make some magic together