# Mister Twister

- **Website:** <https://mistertwister.com>
- **Primary alias:** `mistertwister.com`
- **Founded:** 1972
- **Employees:** 11+
- **Location:** Minden, Louisiana, United States
- **Company kind:** PRIVATELY HELD

## Description

Mister Twister® has been a leader in the soft plastic fishing lure business for over 51 years, constantly pushing the boundaries of innovation. This brand's success story began with humble origins in a small northern Louisiana town, where they started melting plastic in a pressure cooker and pouring it into book molds. The real breakthrough came in 1972 when they introduced the Curly Tail® concept, revolutionizing the industry by offering lures with unprecedented action. Since then, Mister Twister® has continued to thrive, selling millions of lures annually. In 1982, Mister Twister® was acquired by Sheldons', Inc., the makers of the famous Mepps® Spinner, further fueling their growth. They've introduced game-changing lures like the Sassy Shad® in the 1980s and the Top Prop® series, which quickly became a favorite among anglers. With patented and innovative designs like the Smart Hook® and Tri-Alive™, showcasing three natural colors, Mister Twister® remains at the forefront of the fishing tackle industry. From the iconic Electric Fisherman™ fillet knife to their extensive range of versatile lures like Phenom® and Poc'It® Phenom®, Mister Twister® caters to both freshwater and saltwater anglers. Their innovative spirit continues to inspire, promising that there's much more in store from Mister Twister®.

## Industries

- 🎸 Hobbies and Leisure _(under Hobbies and Leisure)_
- 🎸 Hobbies and Leisure

## Links

- [youtube](https://youtube.com/user/twisterfishing)
- [twitter](https://twitter.com/TwisterFishing)
- [instagram](https://instagram.com/mistertwisterlures)
- [facebook](https://facebook.com/twisterfishing)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idy2Ag2KXO/w/820/h/410/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777743485509)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy2Ag2KXO/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777743485641)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pistachio | #95d600 | accent |
| Cod Gray | #111111 | dark |
| Ronchi | #efcb4e | light |

## Fonts

- Open Sans — asset _(google)_
- system-ui — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy2Ag2KXO/w/1500/h/500/idTXKDmVIb.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777743485898)

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_Source: <https://brandfetch.com/mistertwister.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._