MMA, also known as Marketing Management Analytics, is a leading brand that specializes in helping Fortune 1000 companies improve their business performance through marketing ROI optimization. They provide a wide range of data-driven services, including marketing mix modeling, multi-touch attribution, media and market testing, pricing analytics, and more. With their expertise in data, technology, and consulting, MMA offers solutions that empower businesses to make informed decisions and drive better results.

Their services cover various industries, including apparel and luxury goods, automotive, consumer electronics, financial services, pharmaceuticals, retail, and more. MMA's Activate platform, a unified measurement platform, allows businesses to activate their data, analytics, and reporting capabilities effectively. By leveraging their deep industry expertise, MMA helps clients transform their marketing planning and activation processes, resulting in improved business performance and long-term ROI.

Trusted by global leaders, MMA is known for its high-touch, always-on delivery model and its commitment to driving broader business outcomes. With their cutting-edge technology, extensive data offerings, and global coverage, MMA continues to be a leader in marketing measurement and optimization