ModelCo is a renowned brand that has been at the forefront of the beauty industry for the past 20 years. Founded by former model agent Shelley Sullivan, the brand has always focused on delivering what people truly desire in their makeup bags and bathroom cabinets. ModelCo's mission is to provide believable and achievable beauty to its customers.

The brand gained recognition with its groundbreaking innovations, starting with the first-to-market heated eyelash curler in 2002 and the world-first Tan Airbrush in A Can, which revolutionized self-tanning. Today, ModelCo offers a complete range of innovative, quick-fix beauty products, including on-trend color cosmetics, natural skincare, and award-winning self-tanning solutions. ModelCo's success is not limited to its innovative products; it has also collaborated with fashion icons and celebrities like Elle Macpherson, Rosie Huntington-Whiteley, and Karl Lagerfeld.

The brand's products have been featured in prestigious magazines, beauty blogs, and influencer hauls, making it a favorite among beauty enthusiasts worldwide. With over 250 products, including the innovative Lip Lights with LED lights and a built-in mirror, ModelCo continues to push the boundaries of beauty. The brand is proud to be cruelty-free and PETA-certified, reflecting its commitment to ethical practices.

Join the ModelCo movement and experience purposeful beauty with their curated collection of tanning and cosmetic essentials. Explore their iconic pink packaging, relaunched in 2020, and be part of their mission for global good