# Moldy Chum

- **Website:** <https://moldychum.com>
- **Primary alias:** `moldychum.com`

## Description

Moldy Chum is a vibrant media brand dedicated to the fishing community, blending outdoor adventure with a commitment to conservation. Established in May 2006, Moldy Chum emerged from a collaboration with Reel Pure, a grassroots fly fishing initiative. The brand serves as a platform for sharing diverse content, including engaging articles, videos, and community discussions that revolve around fishing practices, environmental issues, and innovative fishing techniques. Their offerings encompass a wide range of topics, from ice fishing and youth anglers to the impact of climate change on aquatic ecosystems. Moldy Chum actively highlights conservation efforts, advocating for sustainable fishing practices and the protection of precious waterways. With a tone that is both irreverent and earnest, they engage with their audience through social media, giveaways, and art, encouraging dialogue on important topics such as habitat preservation and species protection. Overall, Moldy Chum is more than just a fishing brand; it's a passionate community committed to celebrating and safeguarding the aquatic world.

## Industries

- 📰 News and Media
- 🏈 Sports
- 🏈 Fishing _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [twitter](https://twitter.com/Moldychum)
- [instagram](https://instagram.com/moldychum)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idx7Uzj6iS/w/325/h/100/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1720328883111)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idx7Uzj6iS/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1720328883213)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Emerald | #2cd642 | accent |
| Meteor | #d16d0d | dark |
| Salmon | #ff9267 | light |

## Fonts

- Roboto Condensed — asset _(google)_
- Source Sans Pro — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idx7Uzj6iS/w/1500/h/500/idhFGHuiYF.jpeg?c=1bxid64Mup7aczewSAYMX&t=1720328883401)

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_Source: <https://brandfetch.com/moldychum.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._