Motivote is a brand that aims to empower businesses, nonprofits, and colleges to create impactful voter engagement programs. Their vision is to create a world where more people vote, more often. Using their proprietary framework, Motivote helps individuals navigate the voting process by implementing behavioral strategies that make voting a habit.

Their tools are designed based on behavioral science principles and are proven to increase voter turnout. Motivote was founded by Jess Riegel and Rachel Konowitz, who met while studying for their Master's degrees in Public Administration. They wanted to understand why many people who are directly affected by elections do not consistently vote.

Through conversations with new and inconsistent voters, they discovered the role of microbarriers - the obstacles that prevent individuals from translating their intention to vote into action. To overcome these barriers, Motivote developed a platform that makes voting easy, fun, and rewarding. Their strategies include social commitments, plan-making nudges, timely reminders, and positive reinforcement.

Motivote launched in 2020 and now partners with mission-driven nonprofits, educational institutions, and brands that believe in active participation in democracy. Stay updated with the latest voting news, product updates, and community highlights through their monthly newsletter, Motivotion