# motoDNA

- **Website:** <https://motodna.com.au>
- **Primary alias:** `motodna.com.au`

## Description

motoDNA is an innovative digital training platform dedicated to enhancing motorcycle rider safety through data-driven insights. Developed over a decade at the motoDNA Motorcycle Training School in Australia, the platform utilizes bike-mounted sensors, such as GoPro cameras, to analyze and interpret riding behaviors. With advanced machine learning algorithms, motoDNA provides personalized coaching by measuring and grading rider performance against a vast database of peers. This empowering approach replaces traditional punitive safety models with a gamified system that rewards progress, making learning enjoyable and effective.

The mission of motoDNA is clear: to promote global motorcycle rider safety and strive towards a goal of zero crashes and fatalities. By leveraging data, the platform offers valuable feedback on accident causes and fosters ongoing improvements in rider safety. Beyond training, motoDNA also explores exciting business opportunities in digital racing, data-driven insurance, and augmented reality for smart bikes. Join the community and take control of your riding journey with motoDNA, where safety meets innovation.

## Industries

- 🏎 Vehicles
- 🏎 Motorcycles _(under Vehicles)_
- 🧪 Science and Education
- 🧪 Education _(under Science and Education)_

## Links

- [youtube](https://youtube.com/channel/UCWx6soN6_J01oxbLdkA9KzA)
- [twitter](https://twitter.com/motoDNA_)
- [instagram](https://instagram.com/motodna_)
- [linkedin](https://linkedin.com/company/motodna)
- [facebook](https://facebook.com/motodna)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-Mr4AEND/w/475/h/80/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1741695957771)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-Mr4AEND/w/180/h/180/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1741695958971)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lightning Yellow | #febc11 | accent |
| Shark | #282a2b | dark |
| Silver | #b9b9b9 | light |

## Fonts

- var(--tec-font-family-sans-serif) — asset _(custom)_
- Verdana — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-Mr4AEND/w/1500/h/500/idEifNgzrI.jpeg?c=1bxid64Mup7aczewSAYMX&t=1741695957595)

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_Source: <https://brandfetch.com/motodna.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._