# M.O.T

- **Website:** <https://motthelabel.com>
- **Primary alias:** `motthelabel.com`
- **Founded:** 2019
- **Employees:** 11+
- **Location:** Victoria Island Lagos Victoria Island, Lagos, Nigeria
- **Company kind:** PRIVATELY HELD

## Description

M.O.T is a Lagos-based ready-to-wear fashion brand that offers affordable, functional, and fashionable statement pieces for women worldwide. Launched in 2019, M.O.T aims to provide contemporary women with versatile and timeless products that combine style, comfort, and functionality. Described as 'African Minimalist Fashion', the brand utilizes colors and vibrancy to create their pieces. M.O.T caters to women who want to look stylish and practical while feeling comfortable in their own bodies. Founder Mo Agusto began her journey in the fashion industry as an Image Consultant before transitioning to fashion design. Recognizing a gap in the market for brands that specifically serve black and brown women, especially those with unconventional body proportions, Mo launched M.O.T to fill this void. The brand now serves customers in over 20 countries. With a deep love for art, food, architecture, decor, and music, Mo is passionate about elevating the work of African creatives and developing the Nigerian fashion industry. M.O.T prioritizes unconventional body types and proportions to provide versatile and vibrant ready-to-wear fashion for the contemporary woman.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [twitter](https://twitter.com/motthelabel)
- [instagram](https://instagram.com/motthelabel)
- [linkedin](https://linkedin.com/company/motthelabel)
- [facebook](https://facebook.com/motthelabel)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idY8Qx60C-/w/273/h/273/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777312603368)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idY8Qx60C-/w/200/h/75/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777312603267)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #0c0c0c | dark |
| White | #ffffff | light |
| Copper | #c97a32 | accent |

## Fonts

- var(--FONT-STACK-HEADING) — asset _(custom)_
- var(--FONT-STACK-BODY) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idY8Qx60C-/w/1500/h/500/idm4Q-90dl.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777312603584)

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_Source: <https://brandfetch.com/motthelabel.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._