Moving Up Media Lab is an innovative brand dedicated to helping others improve their lives and move forward. Led by Bob McKinnon, a writer, designer, podcast host, children's author, and teacher, the brand offers a range of products and services that aim to inspire and empower individuals. One of the brand's notable offerings is the book Three Little Engines, a modern retelling of the beloved classic, The Little Engine That Could.

This New York Times Best Seller explores the idea of different journeys in life and acknowledges that success often requires more than just positive thinking. It teaches young readers about socioeconomic mobility and inequality, emphasizing the importance of recognizing opportunities and extending a helping hand. Moving Up Media Lab also offers a podcast called @tribution with Bob McKinnon, which has received prestigious awards for its outstanding content.

The brand's website provides tools, writing, and podcast episodes that delve into thought-provoking questions about life and the different paths we take. Additionally, Moving Up Media Lab offers special programs, speaking engagements, and consulting services to further assist individuals in achieving their goals. Whether through books, podcasts, or personal interactions, this brand is committed to helping others on their journey towards success and fulfillment