# Mr Price Group

- **Website:** <https://mrpricegroup.co.za>
- **Primary alias:** `mrpricegroup.co.za`

## Description

Mr Price Group is a leading omni-channel retailer headquartered in South Africa, driven by a core vision to be the most valuable retailer in Africa. Established in 1985, Mr Price began as a fashion retailer and has since expanded significantly, becoming a multifaceted brand with divisions covering apparel, homeware, sportswear, financial services, and telecommunications.

The brand is dedicated to providing exceptional fashion-value offerings while prioritizing customer satisfaction through an engaging shopping experience. With over 2,900 stores across South Africa and a growing online presence, Mr Price caters to diverse customer segments with its wide range of products, including Mr Price, Mr Price Home, Mr Price Sport, and Yuppiechef, among others. 

Aligned with its values of passion, value, and partnership, Mr Price Group is committed to sustainable practices and community upliftment through initiatives like the Mr Price Foundation. With an impressive track record of performance and profitability, Mr Price continues to set benchmarks in the fashion retail industry.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [instagram](https://instagram.com/mrpricegroup)
- [linkedin](https://linkedin.com/company/mr-price-group)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idPlWy3tr3/w/374/h/33/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790044120709)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPlWy3tr3/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790044120834)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #da2131 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- HelveticaNeue-Bold — asset _(custom)_
- var(--awb-title-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPlWy3tr3/w/1640/h/720/idf7joUAEB.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790044121137)

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_Source: <https://brandfetch.com/mrpricegroup.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._