# MSI

- **Website:** <https://msi.org>
- **Primary alias:** `msi.org`
- **Founded:** 1961
- **Employees:** 2+
- **Location:** Cambridge, Massachusetts, United States
- **Company kind:** NON PROFIT

## Description

MSI, or Marketing Science Institute, is a renowned brand that brings together esteemed scholars in marketing and leading marketers from top companies to create a valuable platform for scientific research, collaborative partnerships, and exceptional networking opportunities. As a division of the Advertising Research Foundation, MSI has been at the forefront of marketing science and research since its establishment in 1961. With a focus on fostering unbiased research, purposeful collaborations, and peer-to-peer connections, MSI offers numerous resources including conferences, webinars, research initiatives, and a vibrant community of experts. Their member companies benefit from this unique community, while opportunities for marketing professionals and academics alike provide valuable insights, innovative programs, and academic-industry collaborations. Led by distinguished scholars in the field, MSI's academic community generates cutting-edge knowledge to address real-world marketing challenges. Their commitment to making scientific knowledge accessible is evident through free access to working papers. Join MSI to connect with the best minds in the industry, advance your marketing practice, and stay at the forefront of marketing science and research.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/MktgScience)
- [facebook](https://facebook.com/MarketingScienceInstitute)
- [linkedin](https://linkedin.com/company/marketing-science-institute)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYpntaW_x/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782070923103)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYpntaW_x/w/300/h/100/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779935919955)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cerulean | #0693e3 | accent |
| Mine Shaft | #333333 | dark |
| Red Orange | #fe2d2d | light |

## Fonts

- Inconsolata — asset _(google)_
- serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYpntaW_x/w/1500/h/500/id2FocE1ze.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782070923275)

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_Source: <https://brandfetch.com/msi.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._