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MUD Jeans

MUD Jeans makes high quality, sustainable jeans.


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Join us in changing the fashion industry with MUD Jeans, a sustainable fashion brand that is revolutionizing the way we think about clothing. At MUD Jeans, we believe in creating a world without waste, starting with the most popular clothing item: jeans. With a focus on circular design, we use two main materials in all our fabrics: organic cotton and recycled cotton.

By reimagining the way jeans are made, we are reducing the environmental impact of the fashion industry and giving new life to old denim. It all started in 2012 when Bert van Son founded MUD Jeans, bringing over 30 years of experience in the fashion industry. Witnessing the demanding conditions for factory workers and the devastating effect of endless material demands, he wanted to do things differently.

Today, MUD Jeans is a leading circular fashion company and one of the world's first B Corps. We have pioneered the innovative Lease a jeans model since 2013, allowing customers to enjoy our stylish denim while minimizing their environmental footprint. Why jeans? Because jeans are one of the most polluting items in fashion, consuming 7,000 liters of water and harmful chemicals during production.

With over 1 billion jeans sold yearly, the impact of recycling jeans and using organic cotton is immense. Join the movement, choose sustainability, and make a fashionable impact with MUD Jeans


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