# MumCentral

- **Website:** <https://mumcentral.com.au>
- **Primary alias:** `mumcentral.com.au`
- **Founded:** 2011
- **Employees:** 11+
- **Location:** Brighton, South Australia, Australia
- **Company kind:** PRIVATELY HELD

## Description

MumCentral is Australia's premier lifestyle hub for women with a love for parenting, beauty, fashion, food, travel, and great giveaways. Founded by Belinda Jennings in 2010, MumCentral began as Adelaide Baby Bargains, a platform for mums to sell and buy preloved baby and kids gear. The idea quickly gained popularity and evolved into a thriving online community of mums across Australia. Realizing the need for a go-to hub for mums seeking advice and authentic conversations, MumCentral was launched in 2013. With a focus on safe and genuine discussions, MumCentral has become a trusted source for mums of all backgrounds. The platform has a strong presence on Facebook, reaching millions of mums every week. In 2015, Mum's Pantry, a food channel featuring quick, easy, and family-friendly recipes, was introduced. Today, MumCentral boasts over 800,000 members nationwide and continues to provide valuable content, support, and opportunities for mums on their parenting journey. With a passionate team of mums, MumCentral strives to nurture, inspire, and celebrate the wonderful chaos of motherhood.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/c/MumCentral)
- [pinterest](https://pinterest.com/@MumCentralAU)
- [twitter](https://twitter.com/MumCentralAU)
- [instagram](https://instagram.com/mumcentral)
- [linkedin](https://linkedin.com/company/mum-central)
- [facebook](https://facebook.com/MumCentralAU)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idR4HLL_nE/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1771729694881)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idR4HLL_nE/w/242/h/100/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771729694689)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Buddha Gold | #b4bb00 | accent |
| Fresh Eggplant | #8c0068 | dark |
| Froly | #f1868a | light |

## Fonts

- var(--h-font) — asset _(custom)_
- Poppins — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idR4HLL_nE/w/1500/h/500/idTnAYZAsV.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771729695047)

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_Source: <https://brandfetch.com/mumcentral.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._