# Maxeda DIY Group

- **Website:** <https://mxpower.com>
- **Primary alias:** `mxpower.com`

## Description

Maxeda DIY Group stands as the largest DIY retailer in the Benelux region, operating renowned chains such as Praxis, Brico, and BricoPlanit across 334 stores, including both owned and franchise locations. With over 6,500 dedicated employees, the group serves more than 1.5 million customers weekly, offering a vast selection of products in the home improvement sector. Maxeda is committed to enhancing its product ranges through effective sourcing and the development of proprietary brands like Aquazuro, Perfection, AquaVive, Central Park, DecoMode, Sencys, and MXpower.

The company’s core philosophy, "Make it Sustainable," reflects its dedication to serving not only its customers but also the environment and communities it operates within. By focusing on sustainability, Maxeda aims to build a thriving, responsible retail organization that adds value to stakeholders, including customers, employees, suppliers, and shareholders. Passionate about meeting customer needs, Maxeda DIY Group stands ready to inspire individuals to curate their ideal homes while nurturing a culture of collaboration and excellence.

## Industries

- 🪴 Home and Garden
- 🪴 Home Improvement and Maintenance _(under Home and Garden)_

## Links

- [linkedin](https://linkedin.com/company/maxeda-diy-group)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idRd_OMNfZ/w/820/h/245/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1784806818071)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRd_OMNfZ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784806818154)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chicago | #5a5857 | accent |
| Buttered Rum | #a97110 | dark |
| White | #ffffff | light |

## Fonts

- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRd_OMNfZ/w/1200/h/225/ids3pL1f_p.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784806818250)

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_Source: <https://brandfetch.com/mxpower.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._