# BackHug

- **Website:** <https://mybackhug.com>
- **Primary alias:** `mybackhug.com`
- **Founded:** 2013
- **Employees:** 11+
- **Location:** Edinburgh, Scotland, United Kingdom
- **Company kind:** PUBLIC COMPANY

## Description

BackHug, based in Edinburgh, is a renowned brand that offers an innovative solution to back pain. Founded by Chongsu Lee, a licensed physiotherapist and engineer, BackHug was created out of frustration with the inefficient practices of manual treatment. Lee's extensive research and expertise in physiotherapy and engineering have culminated in the development of a life-changing therapy device. The journey of BackHug began with Lee's realization that loosening stiff joints in the back could alleviate various types of pain, including back pain, headaches, sciatica, and more. Motivated by this discovery, he set out to create a machine that could replicate the benefits of manual treatment consistently and efficiently. After years of prototyping and refining, BackHug has evolved through several versions, each one improving upon the last. The positive testimonials from users, particularly those living with Multiple Sclerosis (MS), have reinforced the brand's commitment to making a difference in the lives of individuals in chronic pain. BackHug's latest generation device is set to be shipped in the summer of 2023, with limited availability. By ordering the BackHug, customers can experience the transformative power of this innovative back pain solution. Additionally, customers will receive a free copy of Lee's book, Aches and Pains Secrets, which provides valuable insights into relieving back pain and de-stiffening joints. Choose BackHug and put an end to your back pain for good.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Links

- [twitter](https://twitter.com/mybackhug)
- [instagram](https://instagram.com/mybackhug)
- [linkedin](https://linkedin.com/company/backhug)
- [youtube](https://youtube.com/channel/UC6BSQVqHnKgeUq-CSsdc0IA)
- [facebook](https://facebook.com/mybackhug)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpGNpWPXN/w/750/h/750/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787839758946)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idpGNpWPXN/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787839758806)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cloud Burst | #1c274c | dark |
| White | #ffffff | light |
| Daintree | #012934 | accent |

## Fonts

- var(--font-family) — asset _(custom)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpGNpWPXN/w/200/h/50/idWO8OqAOz.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787839759021)

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_Source: <https://brandfetch.com/mybackhug.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._