# Highmark Blue Cross Blue Shield of WNY

- **Website:** <https://mybcbswny.com>
- **Primary alias:** `mybcbswny.com`

## Description

Highmark Blue Cross Blue Shield is a health insurance organization serving members in western and northeastern New York. The company focuses on providing high-quality, accessible, understandable, and affordable health care experiences and solutions, bringing members, communities, and care together through a personalized approach to whole health and a broad network of doctors.

Its New York plans include Medicaid, the Essential Plan, the Health and Recovery Plan (HARP), and Child Health Plus. Members can use online resources to find doctors, review benefits, download handbooks, manage enrollment or renewal, access identification cards, and get pharmacy information. The website also offers health and wellness guidance, condition information, pregnancy resources, and support for behavioral health crises.

Highmark provides dedicated online services for health care providers, including tools to submit claims and appeals, verify eligibility, review prior authorization requirements, and access panel listings. Additional resources include pharmacy forms, prior authorization information, clinical practice guidelines, and materials on compliance and fraud prevention.

## Industries

- 💰 Finance
- 💰 Insurance _(under Finance)_

## Links

- [facebook](https://facebook.com/BCBSofWNY)
- [instagram](https://instagram.com/bcbswny)
- [twitter](https://twitter.com/BCBSWNY)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRLhl64fx/w/221/h/65/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793498750467)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRLhl64fx/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1793498750928)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cerulean | #00a2e2 | accent |
| Deep Cerulean | #0077b3 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-sans-serif) — asset _(custom)_
- var(--font-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRLhl64fx/w/1500/h/500/id62w9r3qm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793498750635)

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_Source: <https://brandfetch.com/mybcbswny.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._