My Density Matters is a brand dedicated to creating a world where breast density no longer hinders the early detection of breast cancer. They aim to empower women by providing them with the knowledge about their breast density, screening options, and the importance of additional screening. By offering educational resources and tools, My Density Matters encourages women to take control of their breast health and insist on the necessary screenings.

Led by founder and CEO Leslie Ferris Yerger, My Density Matters is driven by the mission to ensure that no woman's breast cancer goes undetected due to dense breast tissue. Leslie herself experienced this issue when she was diagnosed with stage IV breast cancer, despite receiving a clear mammogram and ultrasound. This inspired her to establish My Density Matters, to prevent others from facing the same fate.

The brand offers various programs and services, including breast density awareness initiatives, Hispanic outreach, and educational events. Their team, comprising dedicated professionals in the field, works tirelessly to raise awareness and provide support to those in need. By sharing their message and resources, My Density Matters hopes to increase early detection rates and ultimately save more lives from breast cancer