# Lux Industries Limited

- **Website:** <https://mylyra.com>
- **Primary alias:** `mylyra.com`

## Description

LYRA is a sought-after women's wear brand launched by Lux Industries Ltd. With a focus on style and comfort at affordable prices, LYRA has quickly made a mark in the mid to premium segment. In the fiscal year 2021-22, LYRA sold approximately 1.57 crore quantities and is retailed in over 45,000 outlets across India, earning immense consumer appreciation and loyalty. As a brand, LYRA aims to provide products that satisfy the needs of ultimate comfort and style simultaneously. Their vision is to become the most desirable and sought-after women's wear brand in the market. Upholding their commitment to quality and comfort, LYRA continually strives to set new benchmarks in the industry. With a wide range of offerings including bottom wear, sleepwear, active wear, winter wear, and lingerie, LYRA ensures complete satisfaction and utmost comfort for every consumer.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [youtube](https://youtube.com/channel/UC46exKrB2cKg0Q7vUU5Se-w)
- [instagram](https://instagram.com/lyra.india)
- [linkedin](https://linkedin.com/company/lux-industries-ltd)
- [facebook](https://facebook.com/MyLYRA)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxxAZAnH_/w/1307/h/1307/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781824811329)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idxxAZAnH_/w/200/h/80/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781824811083)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Diesel | #0e0000 | dark |
| White | #ffffff | light |
| Amaranth | #e8194f | accent |

## Fonts

- var(--typeHeaderPrimary) — asset _(custom)_
- var(--typeBasePrimary) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxxAZAnH_/w/4700/h/796/id_9q19QIq.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781824811914)

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_Source: <https://brandfetch.com/mylyra.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._