MyMilk Labs is a brand that was built as a personal data-powered monitoring and self-care tool to assist breastfeeding mothers with challenges. Their mission is to help every mother be on top of her breastfeeding journey by providing personal feedback and support. They aim to empower breastfeeding moms to understand their cues and what it means for each unique mother-infant dyad.

MyMilk believes that every mother can learn from understanding and visualizing her progress. Backed by science, MyMilk integrates scientific knowledge with in-house generated evidence to continuously improve and optimize their algorithms and user experience. The brand is founded by Dr.

Ravid Shechter-Ushpizin and Dr. Sharon Haramati, both PhDs with personal breastfeeding journeys. They understand the challenges of early parenthood and are dedicated to transforming the breastfeeding experience and success.

MyMilk Labs has also established the first human milk dedicated clinical-standard laboratory, using human milk as a powerful data source for new mothers and their babies. With their innovative approach, they are helping thousands of mothers overcome breastfeeding difficulties and navigate their journey informatively