Every Two Minutes, powered by MySideKick, is a brand that offers a comprehensive mobile application specifically designed for college students. The primary goal of this brand is to empower students to combat rape culture and gender-based violence both online and in real-life situations. MySideKick provides a range of products and services to achieve this mission.

The brand focuses on giving students a voice and fighting against the prevalent issue of campus rape culture. It also aims to empower bystanders, make Greek life safer, and provide on-demand survivor support. With their next-gen technology, MySideKick aims to create safer spaces on college campuses and urban environments.

Every Two Minutes emphasizes the importance of conscientious data collection to protect students' autonomy and privacy. They strive to shift power from outdated systems to the students themselves, putting the power of change in their hands. MySideKick's program includes features such as real-time alerts for hazardous situations, a tool for tracking friends, confidential support from advocates, an emergency guide, crisis information, and peer education.

The brand is committed to eradicating sexual violence from the college experience and positively impacting the culture that perpetuates it