# The NAJ

- **Website:** <https://naj.co.uk>
- **Primary alias:** `naj.co.uk`

## Description

The National Association of Jewellers (NAJ) is the leading voice for the UK Jewellery industry, representing over 2,000 member companies and employing over 24,000 people. This association was formed in 2015 through the merger of the British Jewellers' Association (BJA) and National Association of Goldsmiths (NAG). The NAJ's mission is to protect, promote, and prepare its members by ensuring legal compliance, profitability, and responsibility. Members adhere to the NAJ's Code of Conduct, which emphasizes honesty, integrity, and professionalism. As an NAJ member, you gain access to a wide range of benefits, including support, advice, networking opportunities, and industry insights. Furthermore, the NAJ is an industry-leading education provider, offering internationally recognized qualifications, short courses, and business mentoring. The NAJ is governed by the National Committee and supported by various professional community, standing, and working groups. They are part of the larger British Allied Trades Federation, providing the necessary structure and support for the association's activities. By displaying the NAJ's Grant of Arms, members can proudly showcase their commitment to excellence in the jewelry industry. If you're interested in joining or getting involved with the NAJ, you can reach out to them for more information.

## Industries

- 📊 Business and Consumer Services
- ⚖️ Law and Government
- 💰 Finance
- 🏭 Heavy Industry and Engineering
- ⚖️ Legal _(under Law and Government)_

## Links

- [twitter](https://twitter.com/uknaj)
- [instagram](https://instagram.com/uknaj)
- [linkedin](https://linkedin.com/company/2332771)
- [facebook](https://facebook.com/NationalAssociationofJewellers)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpIYMcjGz/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778969650459)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpIYMcjGz/w/164/h/78/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778969650359)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Gallery | #ededed | light |
| Porsche | #e6aa5a | accent |

## Fonts

- futura-pt — asset _(custom)_
- Material Icons — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpIYMcjGz/w/1500/h/500/id22X5E_-H.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778969650665)

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_Source: <https://brandfetch.com/naj.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._