# National Hugging Day - **Website:** - **Primary alias:** `nationalhuggingday.com` ## Description National Hugging Day™ is a global social impact brand operated by National Hugging Day LLC. Founded by Kevin Zaborney and first widely celebrated in 1986, the annual observance takes place on January 21 and encourages kindness, connection, and emotional well-being through consensual hugging. Over time, it has grown into an international movement embraced by communities in more than 100 countries. Its central initiative, the worldwide Hug Challenge, invites people to share a hug or another supportive gesture and post about it using #HugChallenge and #NationalHuggingDay. Recognizing that physical touch is not comfortable for everyone, the brand promotes inclusive, sensory-friendly ways to participate, including heart-hand gestures, visual hugs, stuffed animals, gentle high-fives, affirmations, and kindness notes. National Hugging Day also shares information about the potential benefits of positive touch and provides resources for celebrating the observance. The organization seeks sponsors and event locations, accepts donations to support its outreach, and makes founder Kevin Zaborney available for appearances, speaking engagements, and media interviews. ## Industries - 🎗 Community and Society - 🎗 Holidays and Seasonal Events _(under Community and Society)_ ## Links - [facebook](https://facebook.com/NationalHuggingDay) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idOUjyt0pk/w/1024/h/1024/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791375266936) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idOUjyt0pk/w/512/h/512/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791375267144) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Persian Red | #cf2e2e | accent | | Tundora | #474747 | dark | | Snuff | #dad0ec | light | --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._